How it works

Data comes in, the AI interprets, the decision is yours.

Ship & Road watches every shipment in the background, looks for a fix the moment a risk appears and calls you in only when needed. In the simulation below you can watch this sped up and make the call yourself at the decision point.

A seven-step flow Eight AI assistants Five decision levels Live in four weeks

Follow one shipment from start to finish, sped up.

Pick a scenario and watch: the system spots the delay, suggests a fix and stops at the decision point to wait for your approval. The control tower, driver app and customer portal update at the same time.

Day 1 · 08:00
HadımköyKapıkuleSofiaBelgradeBudapestViennaMunich
TR-2048 · Delta OtomotivRoad · Istanbul → Munich
Control tower · operationsOn time
StatusReady to go
Border wait—
Planned arrivalDay 2 · 16:00
Estimated arrivalDay 2 · 16:00
Driver app LoadingUnder wayBorderArrivalDelivery Loading photo sent
Customer portal · Delta Otomotiv
Loaded Estimated arrival · Day 2 · 16:00

Your order has been loaded.

DataGPS, driver, documents
Recordinto the shipment history
Analysisarrival, risk, documents
Suggestionoptions for a fix
Approvalwho decides?
Executionthe plan is updated
Updatescustomer and team
  1. Day 1 · 08:00Driver appLoading complete; 26 pallets and a loading photo recorded.Data

Every shipment goes through these seven steps.

The strip under the simulation shows which step you are at. Under each step we describe what happened in the example shipment above.

Platform modules
  1. Data comes in

    Vehicle locations, every tap in the driver app, uploaded documents and ERP orders flow into the platform within seconds.

    Example: the driver finishes loading and sends a photo of the 26 pallets.

  2. It is recorded

    Every update is added to the shipment's history with its time. Nothing gets lost and nothing is counted twice.

    Example: the truck leaving Hadımköy at 09:00 is added to the shipment's history.

  3. The AI interprets

    The arrival time is recalculated, the border wait is predicted and documents are read; anything unusual in temperature or route is noticed.

    Example: there is a queue at Kapıkule; arrival moves from 16:00 to 17:14.

  4. A fix is suggested

    When a risk shows up, options for the dock, route, costs and customer updates are prepared at the same time; every suggestion comes with its reason.

    Example: moving the Munich dock appointment to 17:30 is suggested.

  5. Your rules are checked

    The rules you set in advance apply: small, reversible actions happen on their own, the rest go to the person who has to approve them.

    Example: the dock change goes to the operations lead for approval.

  6. It is carried out

    The approved decision is applied right away: the dock is booked, the route is updated and the driver gets the new task.

    Example: the warehouse books Dock 6 for 17:30.

  7. Everyone is informed

    The customer portal, driver app and team notifications are updated; who approved what is recorded and cannot be erased.

    Example: the customer sees the new arrival time and the reason in the portal.

What does it do on its own, and what does it ask you?

You decide which action sits at which level and who approves it; one click stops all automatic actions.

AI decision levels and examples
LevelBehaviourExampleWho approves
Level 0Information onlyArrival time update, border wait estimate, notice that a document was readNo one; shown on screen
Level 1Automatic, if your rules allow itRest-break plan for the driver, standard delay notice to the customerNo one; can be undone afterwards
Level 2Single approvalMoving a dock appointment, changing the route or border crossingOperations lead
Level 3Approval by two authorised peoplePenalty dispute, invoice correction, security exceptionTwo authorised people
Level 4OffChanging a price, contract or payment on its ownNever automatic

Take a tour of the screens.

Click the glowing dots to see what each one does.

Control tower

The main screen the operations team keeps open all day. Every shipment, risk and AI suggestion at a glance.

1 / 5Daily indicators

Active shipments, on-time delivery rate, delay risk and the number of suggestions awaiting approval. Each tile opens the matching filtered list.

Who prepares the suggestions?

The assistants only prepare suggestions. You decide which ones are applied automatically and which ones are put to you.

  • Arrival estimate

    Information only

    Works out the arrival time from location, traffic, border waits and driving hours, and shows how reliable the estimate is and why.

  • Border and port waits

    Information only

    Predicts the wait at border crossings and ports ahead of time and points to the crossing that will be quicker.

  • Routing

    With your approval

    Compares alternative routes and border crossings by time, distance, tolls and legal driving time.

  • Dock planning

    With your approval

    Re-plans the dock appointment around the truck's real arrival time and finds a free slot.

  • Document check

    Depends on the case

    Reads the CMR, e-delivery note, weighbridge ticket and invoice and checks them against the shipment; anything that does not match goes to one of your team to confirm.

  • Costs and invoices

    Two people approve

    Checks freight, extra charges, demurrage and storage against the shipment record; where they differ, it drafts the dispute.

  • Customer updates

    By your rules

    Drafts updates for customers and drivers in five languages; your rules decide when they are sent.

  • Cargo security

    Two people approve

    Spots theft risk from signs such as a fake plate, a changed delivery address or an off-route stop; loading cannot start with an unregistered plate.

Live operations in four weeks.

Ask for an onboarding plan
Week 1

Connection

Your vehicle tracking system is connected, users and branches are set up, and drivers install the app on their phones.

Week 2

Data

ERP, warehouse software and e-document connections are switched on; arrival estimates are tuned to your past trips.

Week 3

Rules

Together we decide which suggestions are automatic, which need approval, and who the approvers are.

Week 4

Live

The customer portal opens, the first reports arrive, and the AI assistants start making suggestions on your real trips.

Run your next trip from one screen.

In a 30-minute demo we set up a live control tower with your own routes.

Request a demo See pricing
30-minute demowith your own routesRequest a demo